The Power of Printables: 6 Surprising Ways They Grow Your Blogging Business

If you’re a blogger looking to boost your income (and maybe even your sanity), let me introduce you to one of the most powerful tools in your arsenal: printables.

Sure, printables can be sold directly for profit—but their magic doesn’t stop there. They also strengthen your brand, build your audience, and support your other income streams.

Let’s talk about what printables are and the six strategic benefits they bring to your blogging business.

What Exactly Is a Printable?

A printable is a downloadable file—usually a PDF or image—that your audience can print and use at home. Think: checklists, planners, worksheets, calendars, games, party kits, and more.

People love them because they’re practical. They help save time, stay organized, and focus on what matters most. And once you’ve created a printable, you can sell or share it *over and over again* without lifting another finger. That’s scalable magic.

Printables Are More Than Just Products

Printables aren't just a cute little addition to your site, and they aren't just for opt-ins.

They are strategic tools that strengthen your entire blogging business. Now, I'll explain why as I cover six of the key benefits of having printables in your blogging business

6 Key Benefits of Having Printables in Your Blogging Business

1. Build Trust & Loyalty With Your Readers
2. Boost Your EEAT With Google
3. Spark New Content Ideas
4. Grow Your Email List
5. Attract More Traffic
6. Earn Indirect Income

Build Trust & Loyalty With Your Readers

Printables position you as a helpful expert. Instead of just writing about a topic, you’re giving your readers a practical tool they can use right away.

Let’s say you're blogging about the importance of drinking water. Adding a free water tracker printable sets you apart from the dozens of other bloggers writing the same post. It shows you understand your readers’ needs—and they’ll remember that.

I still return to the same blogger every year just to re-download a printable calendar she made—because it works for me and I trust her. That’s the power of loyalty.

Boost Your EEAT With Google

Google uses EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) to evaluate your content. Custom printables boost your score because they show:

• Experience – You’re providing tools rooted in real-world understanding.
• Expertise – You’re offering valuable, problem-solving resources.
• Authoritativeness – Your content (including your printables) shows your readers that you are the authority on your topic.
• Trust – You’re helping your readers take action, not just read passively.

When your content screams “I know what I’m talking about,” Google notices—and rewards you with better rankings.

Spark New Content Ideas

Printables are content goldmines. You can either:

Take an existing blog post and create a printable to support it, or design a printable first and write a blog post to match.

Either way, you’re adding fresh, helpful content that deepens your site’s value. You also get built-in visuals to use on:

• Pinterest
• Instagram
• TikTok
• Facebook
• YouTube

One of my club members, Linda from Life on Summerhill, makes gorgeous home decor printables like seasonal pennant banners—and then films videos showing exactly how to use them. Her content drives engagement and sales.

Grow Your Email List

Nothing grows your list faster than a freebie that solves a specific problem.

For example, on my blog Cub Scout Ideas, I have a post about managing chaos during Pinewood Derby races. I offer a free printable activity pack—mazes, puzzles, and games to keep kids busy while they’re not racing.

It’s such a relevant freebie that readers practically beg to give me their email address.

Pro tip: Follow up with a low-cost printable bundle as a tripwire offer. That way, you grow your list and make a sale. Just make sure your freebie is tightly connected to your blog post.

Attract More Traffic

When your blog post features a high-value printable, you get multiple traffic boosts:

• SEO traffic for both the post and the printable itself
• Google Image Search traffic
• Social media traffic from visual platforms like Pinterest
• EEAT-based traffic boosts from Google

One well-placed printable can drive waves of traffic—especially if you promote it consistently across platforms.

Earn Indirect Income

Even when you’re not selling a printable directly, it can still help your bottom line.

Here’s how:

• Ad revenue – Printables keep readers on your site longer
• Affiliate income – Pair printables with relevant product links
• Sales funnels – Use free/low-cost printables to build trust that leads to course, membership, or workshop sales

Think of printables as stepping stones—small, low-barrier offers that nurture trust and lead to bigger conversions.

Take Action

Think about your highest-traffic blog post.

Now ask yourself: **What printable could I create to make this post more helpful, valuable, and profitable?**

That’s your mission. Start small. One printable. One blog post. One step closer to algorithm-proofing your income.

Want Help?

Inside the Printables and More Club, we give you done-for-you Canva templates every month, plus live training, support, and an amazing community to help you succeed.

You’ve got this!